Throwing back to last few months before the
campaign start, publicity team was shooting a promotional video clip to promote
the home safety, social safety and campus safety. Home, social and campus
safety issues was being focus as these three areas are significant and happen
usually especially on the student.
According to the survey that ALLways Safe
Campaign committee had carried out among total 299 respondents:
Home Safety
- out of 299 respondents, 255 respondents
think that home invasion was the crime case that often occur within their
housing areas.
Social Safety
- out of 299 respondents, there are 188
respondents think that snatch thief was the common crime that happen around or
outside the campus environment.
Campus Safety
- out of 299 respondents, 268 of them
usually hang out with friends at restaurant.
Hence, the content of promotional video
clip basically has three main scenes: home, social and campus. All three scenes
were designed based on the highest rate of crime from survey result: home
invasion, snatch thief and restaurant crime.
Home Scene
This scene talk about a boy went out to
throw rubbish for a short period of time, but he didn't lock the door when he
went out. The thief took the chance and went in to house. When the boy came
back, he never realized that there was a thief inside his house and his life
was at risk just because of his carelessness.
Social Scene
A girl went out gathering with friends and
she was less aware of what happening of surrounding to her. When she was happy
taking photo with friend, she never realized that her male friend was place
some drug inside her drink quietly. The girl had take the drink and being raped
after that, and her regret would never be erased.
Campus Scene
A girl was playing around with her friend
while waiting for the bus. Suddenly, a motor has cames near to her and grabbed
up her bag, the girl had never aware at all of her surroundings. She fell down
and injured after that.
The purpose of shooting this video was to
create an awareness of personal safety among TARUC students while showing video
during publicity activities, and to make them alert that don't be the next
victim like the victim inside the video.
Always remember, Keep
Yourself ALLways & alWAYS Safe! :-)
By
Kymlyn Khaw
Students of Bachelor In Public Relations (Honours)
Faculty Social Science, Arts and Humanities
Tunku Abdul Rahman University College
Tunku Abdul Rahman University College