In ALLways Safe campaign, we focus on the three main areas: Home Safety, Campus Safety and Social Safety. The reason of using these three areas were because students and stuffs of Tunku Abdul Rahman University College are exposed more on these three areas. We hope them to keep themselves safe no matter at home, campus or social.
In order to create strong safety awareness, we created three characters which represent each of the area. Three of them were involved in ALLways Safe Campaign publicity video.
This video
showing that how their carelessness put them into the dangerous situations.
Click the link to watch the
full Publicity video:
At the end of every part of the publicity video, three
of them also got injured. In order to highlight the safety issues and create
the real feeling, three characters were wore the similar clothing with the
Publicity video and make up with terrible wounds to their faces and limbs in
every publicity. We have learned several injuries make up through Youtube tutorials
(Sources : https://www.youtube.com/watch?v=VJAxw3gYpZE and https://www.youtube.com/watch?v=eSzMVOsAmVk), which included bruised (Figure 1.1), abrasion
(Figure 1.2), scratch (Figure 1.3) and ripped skin injury (Figure 1.4).
Figure
1.1 Face bruised
Figure 1.12 Abrasion
Figure 1.3 Scratch
Figure 1.4 Ripped skin injuries
Three main characters make up with severe wound (Figure 1.5) and involved in every publicity such as Lecture to Lecture Publicity (Figure 1.6), On ground publicity (Figure 1.7), Posters (Figure 1.8). This strategy can definitely help to create the attention, curiosity and fear to students and stuffs in Tunku Abdul Rahman University College.
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Figure 1.5
Three main characters make up with severe wound
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Figure
1.6 Lecture to Lecture Publicity
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Figure
1.7 on ground publicity
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Figure 1.8 Posters (Home, Campus and Social)
In addition, stand board Publicity (Figure 1.9) and the Exhibition of ALLways Safe campaign (Figure 2.0) also used these three to explain why they got injured. For the Home safety stand board we put at Canteen 1, Campus Safety at Bus Station while Social Safety was put at Canteen 2. We hope the repetitive characters appear can help students and stuffs to be aware about their own Safety.
Figure 1.9 Stand board Publicity (Home,
Campus and Social)
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Figure 2.0 Exhibition of ALLways Safe campaign
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Chiam Yong Seng
Students of Bachelor In Public Relations (Honours)
Faculty Social Science, Arts and Humanities
Tunku Abdul Rahman University College