 |
| Logo |
About the design of
logo, capital P and S to indicate that this is a Personal Safety campaign logo.
In this campaign, we mainly focus on home safety, campus safety and social
safety as these three areas are students consistently exposed to. Therefore, we
apply home, campus and social icons inside the P and S in order to create
Personal Safety awareness of students toward the three areas. The slogan
‘ALLways and always Safe’ will place at the below of logo. Therefore, theme
color will be black and neon color. As for black color creates fear appeal and
neon green is one of a bright color then green brings out a feel of harmony. By
combining of neon and green, it will flash out an attraction to people.
Beginning of the week, publicity team is having
a discussion with Personal Safety team. As our publicity material will include
banner, flyer, poster, bunting, mascot and emergency card. We have decided to
come out a template that is newspaper templates, but it depends on the design
outcome.
 |
Newspaper template
|
Before a week of
pre-event, the designs completed. Publicity team went to give out the soft-copy of the design of publicity materials. The materials that able to obtain
immediately are posters and flyers.
 |
Photo 3: Campus Safety poster
|
 |
Photo 4: Social Safety poster
|
 |
Photo 5: Home Safety poster
|
 |
Photo 6: Flyer
|
Therefore, publicity team has created a huge
board by putting our campaign information with a huge logo and font. The usage
of this board is while walking with mascots, another person will be holding
this board show and explain our campaign info to people.
 |
Photo 7: Publicity team is
preparing the board
|
During pre-event, mascots started to walk
around the Tunku Abdul Rahman University College as well as holding their own
posters. In additional, make-up will be one of our publicity that we wanted to
attract people attention.
 |
Photo 8: Mascot are putting up
their makeup
|
 |
Photo 9: Mascots with their
makeup and hold their own posters
|
After the design of
banner and buntings has been done, publicity team went to Chialat Photocopy
help the worker complete the publicity materials such as buntings and banner.
The next day will be hang around the university college.
 |
Photo 10: Publicity team went to Chialat
Photocopy main shop
|
 |
Photo 11: Banner
|
 |
Photo 12: Bunting
|
Stand board will be
refer to our ‘Home Safety’, ‘Social Safety ’ and ‘Campus Safety’.
 |
Photo 13: Home Safety stand board
|
 |
Photo 14: Social Safety stand
board
|
 |
Photo 15: Campus Safety stand
board
|
Furthermore, invitation cards need to work together
with leader that need to ensure the design of the card and names of the VIPs. After
the cards are done, the cards will send to VIPs.
 |
Photo 13: Invitation Card
|
After the event ends, the flyers, posters and
stand board will be removed. Then, banner and buntings will take down around
University College by request help from estate workers.
 |
 |
Photo 15: Untie the banner
|
 |
Photo 16: Taking down the banner
|
By
Tham Hoi Yan
Students of Bachelor In Public Relations (Honours)
Faculty Social Science, Arts and Humanities
Tunku Abdul Rahman University College
Tham Hoi Yan
Students of Bachelor In Public Relations (Honours)
Faculty Social Science, Arts and Humanities
Tunku Abdul Rahman University College