The Story about ALLways Safe Campaign

Once upon a time, there were 37 students who are studying Bachelor of Public Relations Year 3 in Tunku Abdul Rahman University College (TAR UC). They organized a successful campaign named “ALLways Safe Campaign” in year 2015. They were led by an intelligent event supervisor named Miss Lim. The students contributed their time and effort throughout 11 weeks in order to make the campaign successfully. Now, let me start the story about ALLways Safe Campaign.

First of all, I would introduce the main characters of this story. 37 of them were separated into different departments which are the top management team, the planning and programming department, the publicity department, the sponsorship department, the exhibition department and the logistic department.  Everyone in the team was playing an important role in order to make the campaign successful. After a brief introduction about the characters, lets us continue with the beginning of the campaign. 

The first group photo of ALLways Safe Campaign committees

After distributing jobs to different departments, the committees came out with their main idea of the campaign which is ALLways Safe. The theme “ALLways Safe” was set to tell the audience that their campaign would provide ALL WAYS for them to be safe ALWAYS. That’s also the reason they came out with the slogan “ALLways and alWAYS Safe”. Once they decided on their main concept, they started to work on their campaign according to the theme.

The planning and programming team started to come out with a lot of attractive strategies and tactics that matched with their theme. The publicity team also started to work on the designs of campaign T-shirt and publicity materials. Besides, the logistic department was helping to book the venue and deal with the TAR UC estate department while the exhibition team were busy preparing the important information for the campaign. The sponsorship department also worked hard to get sponsorship for the campaign.

For sure, the leader and assistant were busy leading the departments. They conducted many meetings in order to make sure everything was being planned and run smooth. The secretary was doing the meeting minutes and assisting the leader and assistant leader in decision making. The whole team was having big passion in organizing the campaign under the guidance of Miss Lim. 

The committees from different department who contributed a lot in ALLways Safe Campaign!

Finally, the ALLways Safe Campaign was organized. During the three-day campaign, the committees were working very hard for the campaign. They were surprised by the number of crowd and the positive feedback from the audience. The audience were having big interest in joining the activities such as the travelling journey, Oculus rift and the combat workshop. The committees were satisfied with the outcome of their campaign. 

The activities conducted during the three-day ALLways Safe Campaign!)

However, there were unhappiness and sadness in this story. Throughout the 11 weeks of planning and organizing the campaign, 37 of them were facing a lot of difficulties and problems. They were having misunderstanding on the other members, facing the problems in communicating with each other and started to blame on each other. The problems were slowly solved after a post mortem session conducted by Miss Lim after the campaign.

This is the end of the story of ALLways Safe Campaign. By telling this story, I hope the readers will gain more knowledge about the whole process of organizing a campaign and learn about their team spirit and their passion in organizing the campaign.  “ALLways and alWAYS Safe”!

Congratulations and thanks to everyone for making ALLways Safe Campaign successful!

By

Ng Ling Sen
Students of Bachelor In Public Relations (Honours)

Faculty Social Science, Arts and Humanities
Tunku Abdul Rahman University College